How to Convey to Attendees? Thinking All the Way Through
Trend Micro is the company known for the development and sale of the integrated security software series, “Virus Buster”.
In 2014, the company decided to exhibit for the first time and introduce their solution at a specialty exhibition, where solutions for embedded system development, from necessary hardware, software, and components to development environments, exhibit. The issue was how to accurately communicate to the attendees why security counter-measures were necessary for embedded system development. The team discussed the message opening and constructed the exhibit plan. They brought to attention the possibility of system developers becoming unintentional assailants, and thus, the sense of impending danger and necessity of counter-measures.
The following year, they participated in 3 exhibitions in separate industries. We appropriated designs and parts, and, while reducing environment burden and cost, carried out the conveying message.
- Trend Micro Incorporated