No Matter the Location, “Create the Same Space”
When PTC was doing a global event, US headquarters passed down the following order: no matter the location, “create the same space.”
While there were instructions for production and materials, venue and budgeting proved challenging. So, on that occasion, our team looked at how this company was exhibiting in other locations, and from there devised a way to create the same feeling here at cost value.
Skillfully connecting venue, to video, to booth construction, our team was able to express a world view that convinced even headquarters.
- PTC Japan